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Image shows how getting on camera and using video can help you grow your business and make money.

How Getting on Video Can Make You More Money

camera confidence video video content creation video marketing video marketing strategy Mar 18, 2023
 Gone are the days when only influencers or wannabes were using video to gain visibility. Over 80% of businesses are using video in some capacity to grow their audience and their businesses. 

Whether you have a love/hate relationship with the camera or you've just never given it much thought, here's how getting on video and showing up for your audience can make you more money:
  1. Video builds trust and credibility:

    When potential customers or clients can see you on camera, they are more likely to trust you and feel a connection to your brand. Seeing a real person behind the business helps to humanize your company and build a sense of trust and credibility.

  2. Creates a personal connection:

    Showing up on camera allows you to connect with your audience on a personal level. It gives you the opportunity to share your story, your passions, and your values, all of which can help your audience feel more connected to your brand.

  3. Provides a unique marketing opportunity:

    Video content is one of the most effective ways to reach your audience and promote your business. By showing up on camera, you can create engaging and informative videos that showcase your products or services and help to attract new customers.

  4. Increases engagement:

    Video content is highly engaging, and by showing up on camera, you can increase the likelihood that your audience will watch and interact with your content. This can lead to more likes, comments, shares, and ultimately, more business.

  5. Sets you apart from the competition:

    Showing up on camera can help to set you apart from the competition. Many small businesses and entrepreneurs are still hesitant to appear on camera, so by doing so, you can create a unique and memorable brand that stands out in a crowded marketplace.

And I get it - showing up on camera can be intimidating, especially if you're not used to being in front of the lens. I used to hate being in front of the camera! 

But with practice & a strategy, you can overcome your fears and turn getting on video into a money move for your business. 

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